When you are launching your product.
Journalists are more curious to know about new stuffs. You shouldn't miss this golden chance and try to get exposure as much as you can. This will not only make your startup known to the world but it will also attract investors and venture capitalists.
When you make some considerable profit.
Every startup has a business model, but not every business model works. Eight out of ten business always fail. If you are able to make profit then yes your business model has that power to conquer the world. And yes you can show it to the world through media. Your customers will also trust you and investors will have faith in you.
When you receive some decent investment.
Generally, journalists automatically get attracted when you receive some huge investment from the well known investors in the industry.
When you are expanding your business.
Since you are making a lots of profit, now you want start more branches and you want to expand laterally. Just don't forget to inform media both domestic and international.
When you add more services.
If you are a service based company, you will go on adding more services to the board so that you can satisfy your old customers and get new customers. It is the media which will inform your customers about the new service.
When you reach impressive number of customers.
This can be best explained with the help of an example. WhatsApp started gaining more media attention and popularity when it crossed millions of users actively using WhatsApp. Even you can do for your own startup.
If some company has acquired your company OR
If your company has acquired other company.
Both situations are really important for both the companies. So don't miss this chance. Media loves some drama in the business!!
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